Trading online is a fantastic way to extend your market and engage with customers, however it is not without its risks. We will look at your online reputation as well as some of the activities of online criminals, the lengths they will go to and the measures businesses should consider taking to proactively protect their online investment.
The digital space opens brands up to all elements of feedback, both positive and negative. Lots ignore it, some embrace it but fundamentally, when you are online, people can comment on your brand whether you like it or not!
Our first speaker, Sam from Clicks, will talk about how to embrace your online reputation and how you can get it to work hard for you, helping you to convert more sales. The world of online business is a good place to be. For many businesses, promoting brands online is the right thing to do and can help propel the business to new heights. However, there are challenges in the online world, which should be understood and managed. Many businesses are unaware their online investment is, or can be easily ripped-off. A significant part of the issue is a lack of awareness. For example, many SMEs do not believe online criminals would target their businesses.
Our second speaker, Kieran Caulfield from Nameshield, will talk about some of the interesting cases of online fraud and brand exploitation; highlight some of the brand exploitation issues and how a company can apply proactive defensive strategies to protect their online investment and their business.
Agenda 08:00am Registration and networking over coffee and bacon rolls 08:30am Speakers: Sam Haddadi, Clicks Kieran Caulfield, Nameshield 09:30am Further networking 10:00am Event closes
About the speakers Clicks is a results-driven online marketing company, working with clients of all shapes and sizes to ensure that they perform to the highest standard. Nameshield Group has been in the business of enabling and protecting online business since 1994.
Who should attend? Business owners/managers and those responsible for marketing or IT within their organisation, whether large or small.
To attend Any Cambridge Network member may attend, with the focus of the meeting being on members with under 50 staff. There is a small charge of £15+VAT for members to attend. Please register by clicking on 'Book Now' in the usual way. Non-members may also attend this session at a fee of £25+VAT, or they may wish to join for £50+VAT and come along to many other networking events for free and breakfast events at the member rate. In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
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