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CW (Cambridge Wireless)

User Experience SIG 'Virtually There: At the Cusp of a Mixed Reality Revolution' - Cambridge

Start date/time :  13:00 13th October 2016
End date/time :  18:00 13th October 2016
Venue :  Philips Research Laboratories, Cambridge

After the false starts of the 90's, Virtual Reality is primed for a comeback. Billions in investments, dozens of start-ups, and a massive creative influx from both established and independent developers are collectively defining a potential revolution in digital user experiences. With the promise of immersive, high-fidelity virtual experiences comes, however, a new set of interaction challenges. This half day event hosted by Philips is set to unpack how user experience design strategy can harness virtual reality platforms to drive forward the next generation of user engagement. Speakers are Lindsay Manning, Director, The Fusion Works; Sam Martin, Senior Principle Graphics Architect, ARM; Robin Oldroyd, Visualization Designer, Autodesk; Isobel Demangeat and Uros Strel Lencic.

Registation is now closed.


In this event we explore how user experience needs to evolve to facilitate natural, seamless interaction inside virtual environments, and with virtual objects and avatars. We will also discuss the outstanding challenges to creating a true sense of "presence" in the virtual, and the most important technology solutions evolving in this space.

Bring and Share
Participants are invited to give a short (3 minute maximum with 2-3 slides) presentation of a User Experience that they consider to be noteworthy – whether exceptionally good, exceptionally bad, or just plain unusual!  Examples can come from any walk of life, whether work or home, public or private: they can be high tech, low tech or no tech; any product or service.  The only restriction is that it should not be used as an opportunity to pitch the presenter’s own product or service. 

Confirmed speakers for this event include:

  • Lindsay Manning, Director, The Fusion Works
  • Sam Martin, Senior Principle Graphics Architect, ARM
  • Robin Oldroyd, Visualization Designer, Autodesk
  • Isobel Demangeat and Uros Strel Lencic

The User Experience SIG is championed by Stefano Borini, Giuliano Maciocci, Geoff McCormick, Allan MacLean of Amdeo, and David Walker of Philips Research Laboratories.

To follow this SIG on Twitter, @cambwireless, please use #CWUX

This event is FREE to members of CW. Tickets for non-members are £155 plus VAT. To join CW as a member and attend future events for free, please visit

Limited FREE places for Under 35's:  We are keen to engage with, and foster the next generation of technologists and engineers - we have limited FREE places for non-members who are under 35. If you would like to register for one of these places, please register as a non-member and tick the appropriate age range under Delegate Profile. This will then bring up a box to enter your date of birth. We will then confirm if you have received a place within one week of the event.

We have limited sponsorship and display table opportunities available for this popular event so if you are interested in maximising your organisation’s profile, please contact for further information.


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Organisation:  CW (Cambridge Wireless)