Espansivo: Strategic Consultancy for Wireless Businesses
Espansivo is a Cambridge based technology consultancy helping organisations with the strategic decisions involved in implementing wireless technology.
The challenges facing companies designing wireless products continue to intensify: the wireless ‘space’ is now so huge, and the technology advancing so rapidly, that it is difficult for many organisations to know which is the right route to take. Not only do companies need to be sure about the choices they are making regarding the technology, but they also need to ensure they have the right product for the target market, and the right development strategy to deliver the product. To get these right requires lots of experience, which may be in short supply, especially in start-ups.
In our view, the most important ‘things to do’ when developing wireless products are:
Backing the right (technology) horse: it’s important to make an informed decision on which wireless technology to adopt, cutting through the marketing ‘hype’ where necessary.
Getting the right product strategy: it’s essential to understand the real customer requirements to ensure the product has the right balance of features.
Fully understanding the market (and how it will develop), through a full analysis of the market, key players, developing opportunities, market trends, and the competitive landscape.
Articulating the product offering in a way that can be communicated effectively to customers and investors (and then communicating this clearly and consistently).
Understanding the culture, mindset, strategic objectives and needs of the target customers.
Espansivo is helping many companies address these issues today. For further details, please go to http://www.espansivo.com.